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Philadelphia ranks fifth in the nation in terms of mobile ad spending. Businesses spent $181 million dollars in 2010 to reach people in Philadelphia through mobile devices. Of that amount, only 7% came from businesses located within Philadelphia, representing $13 million dollars.
More mobile ad spending was delivered through mobile browsers than any other means, representing $95 million dollars in mobile ad speding in 2010, but SMS/MMS ads are predicted to garner more mobile ad spending in 2015 than any other delivery mechanism. We forecast SMS/MMS mobile ad spending to reach $531 million dollars in 2015 from local and national businesses that target Philadelphia consumers.
Click here for more mobile ad spending data for Philadelphia.
Click here for the Mobile Monday networking association in Philadelphia.